Projects & Campaign Work
Here’s a collection of marketing projects I've contributed to across brand strategy, social media, research, and client consulting. Each project showcases my ability to combine creativity with data-driven thinking — whether developing paid media strategies, leading team presentations, or solving real-world business challenges.
Led the paid social strategy for Driftline’s campaign, focusing on Meta and TikTok audiences. Collaborated on influencer and email initiatives, and presented strategic recommendations to support brand expansion into retail.
Developed a full campaign strategy for a B2B tech client. Worked directly with the client to refine messaging, media planning, and positioning in a highly technical market.
Conducted consumer research and data analysis using RStudio to evaluate brand perception. Delivered insights and repositioning recommendations aligned with shifting audience expectations.
Created a 5-campaign social strategy based on past performance analysis. Outlined goals, targeting, creative direction, and execution plans tailored to SKIMS’ brand.
Contributed to a marketing plan focused on repositioning Yelp through creative audience targeting and sample campaign mockups.
Note
All projects were associated with the Knauss School of Business at the University of San Diego.