Projects & Campaign Work

Here’s a collection of marketing projects I've contributed to across brand strategy, social media, research, and client consulting. Each project showcases my ability to combine creativity with data-driven thinking — whether developing paid media strategies, leading team presentations, or solving real-world business challenges.

Retail Launch Consulting Project
Driftline

Led the paid social strategy for Driftline’s campaign, focusing on Meta and TikTok audiences. Collaborated on influencer and email initiatives, and presented strategic recommendations to support brand expansion into retail.

Cover slide for the Lumulus Technologies pitch deck.

Integrated Marketing Campaign
Lumulus Technologies

Developed a full campaign strategy for a B2B tech client. Worked directly with the client to refine messaging, media planning, and positioning in a highly technical market.

Comparison of Victoria's Secret's "Love My Body Campaign" which features all skinny models to "Dove's Real Beauty Campaign" which features models of all shapes, sizes, and skin tones.

Marketing Research
Victoria’s Secret

Conducted consumer research and data analysis using RStudio to evaluate brand perception. Delivered insights and repositioning recommendations aligned with shifting audience expectations.

Social Media Marketing Plan
SKIMS

Created a 5-campaign social strategy based on past performance analysis. Outlined goals, targeting, creative direction, and execution plans tailored to SKIMS’ brand.

Slide for project titled Yelp for Help! which features a product mockup of the improved Yelp app feature.

Marketing Plan
Yelp

Contributed to a marketing plan focused on repositioning Yelp through creative audience targeting and sample campaign mockups.

Photo of the Knauss School of Business at the University of San Diego on a sunny day with students chatting in front.

Note

All projects were associated with the Knauss School of Business at the University of San Diego.

Bridget Nelson

Projects & Campaign Work

Retail Launch Consulting Project Driftline

Integrated Marketing Campaign Lumulus Technologies

Marketing Research Victoria’s Secret

Social Media Marketing Plan SKIMS

Marketing Plan Yelp